Lumenda
Lumenda is the analytics behind the websites we build. It is our own installation of Umami on our own server in Germany — not an account with an advertising company.
Why it exists
Most analytics needs a consent banner, because it stores something on the visitor's device to recognise them again. Lumenda does not, so a site can measure without asking permission first.
That difference is not cosmetic. A banner only counts the people who accept it — often a minority — so the numbers underneath are a partial and unpredictable sample. Measuring without one means counting everybody, which is both more useful and less intrusive at the same time.
What it shows
- Which pages are read, how often, and for how long
- Where readers arrive from — search, a link, a newsletter, or directly
- Country and region, device type, browser and language
- Whether specific things happen: a contact button pressed, a phone number tapped, a document opened
- Whether readers move from an article to an enquiry, and where they stop
What it deliberately cannot do
- Follow anyone from one website to another
- Build a profile, or recognise the same person over weeks
- Feed an advertising audience anywhere
Those are not settings we chose to switch off. Nothing is stored on the device and no identifier survives the day, so the data to do any of it does not exist.
How it runs
One instance, on a server in Germany, operated by us. Each site is separate: a client sees their own figures and nothing else. The software is open source under the MIT licence, so what it does can be read rather than taken on trust.
What is recorded
Per visit: browser, operating system, device type, screen size, language, country, region and city. Per page view: the path, the page title, the referring page and the time. No IP address, no cookie, no query strings. Kept for 365 days.